“It’s time to acknowledge that if you’re using sex to sell your product, what you are doing is lazy and harmful. In short, cycling will be richer and better accepted once the locker room antics stop.”

Patrick Brady has written a very insightful piece about how we can be cycling advocates by simply changing our behaviour, instead of working really hard to get people into cycling, we just have to simply stop rejecting 51% of the population.

Worth a read….